It all began with a visit to an eyewear store in Stockholm. As I was picking out a new frame, I noticed a Silicone Chain End with a price tag hanging from the glasses. Being someone who always loves experimenting with style, I saw an opportunity to create something from it. So, I asked if I could keep it.

Later on, I swapped the price sticker for a charm and added it to my glasses. This tiny accessory fit right into my style, and people started noticing it immediately. Compliments poured in, and I thought, "Why not share this idea with the world?

As a graduate student in copywriting and marketing, and a photographer, I realized I could turn this into something special. That's how La Tâj was born—a unique blend of jewellery and eyewear, designed for those who love fashion and want their glasses to stand out and tell a story.